Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad

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Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad

TitleDescribing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad
Publication TypeJournal Article
Year of Publication2007
AuthorsGustafson, P, Siddarth, S
JournalJournal of Applied statistics
Volume34
Pagination585–609
DOI10.1080/02664760701235279