*Please note the corrected times for these 2 seminars.*
4:00pm - 4:30pm: Jie Cui
Title: My Co-op Experience at Scotiabank
Abstract: Cross-selling refers to the practice of selling related or complimentary product/service to an already existing customer. In the face of a hyper-competitive retail banking market, banks tend to shift focus to cross-selling since the cost of acquiring a new customer is much higher than that of retaining an existing one. To thrive and succeed in the digital age, banks are relying more and more on data-driven campaign strategies. One project of my co-op placement was to build a predictive model for cross-selling among certain lines & loan customers. During this seminar, I will briefly talk about projects I was involved in and working experience at Scotiabank.
4:30pm - 5:00pm: Mary He
Title: Working with High-dimensional Genomics Data at PROOF Center of Excellence
Abstract: With the rapid development of sequencing technology, fast and affordable sequencing of large amount of nucleotides has become possible, producing expression data for tens of thousands of genes easily. However, in contrast to the large number of features measured, clinical experiments usually involve only a few samples, making the detection of differences between treatment groups or phenotypes a challenging task. In this seminar, I will briefly talk about the statistical tools I learned for differential expression analysis and biomarker discovery in the high-p-low-n settings, and share with you a few relevant projects that I was involved in.